Up and Up, but where?

Target, at some time in the recent past decided to have a marketing overhaul to its brand name. Most Target shoppers are familiar with their food line called Archer Farms and the Target brand with the store emblem on it for the sundries. Well, Target decided to change it's namesake brand name to Up and Up. What they probably didn't anticipate were the consequences of that name in the feminine hygene section of the store.

Up and Up super tampons. Nice.